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Isa's African Hair Braiding, Savannah, GA: what changed

Claimed and fixed the salon's Google profile, built a fast website, and set up free booking alerts. 450 calls from Google in 3 months.

Disclosure: Isa, the owner, is my cousin.

All client work

The home page of isabraiding.com: the salon's name, the headline “Let your hair do the talking,” a Book your appointment button, and the salon's phone number.

Before

The salon’s Google Business Profile had never been claimed. That meant the owner couldn’t control what Google showed about her business: her hours, her address, or her photos.

What I did

  • Claimed the Google Business Profile for the salon, so the owner controls it. Then I corrected the hours, confirmed the address, and added real photos of her work.
  • Built isabraiding.com (opens in a new tab), a fast site that works well on a phone, with tap-to-call and a clear “Book your appointment” button.
  • Gave each main style its own page (box braids (opens in a new tab), cornrows (opens in a new tab), twists (opens in a new tab), and goddess braids (opens in a new tab)), so the salon can show up when people search for a style in Savannah.
  • Set up booking without a monthly fee. The owner didn’t want a paid booking tool, so I built a simple booking request form. Each time a client sends one, she gets a message on Telegram right away.
  • Set up page titles, descriptions, and structured data that tell Google what the salon does and where it is.

The last 3 months

From the salon’s Google Business Profile, for the 3 months to October 2026:

  • 4,723 people viewed the profile. 87% of them (4,092) found it on Google Search on a phone. Another 312 found it on Google Maps on a phone.
  • 975 people took an action: 450 called, 302 asked for directions, and 223 clicked through to the website.
  • The profile showed up in 1,230 searches. The top ones:
    1. african hair braiding (402)
    2. african hair braiding savannah ga (324)
    3. african braiding near me (192)
    4. african braiding savannah ga (120)
    5. hair braiding near me (44)

Almost every visit came from a phone. That’s why the site and the profile are built for tap-to-call and quick booking first.